Tag Archives: Advertising

The law and advertising, beware!

About 15 years ago my company learned some hard lessons about the law and advertising.  We said something in our ad that we should not have said.  It turns out there is something called the Lanham act that allows competitors … Continue reading

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Plan on testing your marketing. Then build it into your business plan finanical model

One area of business and financial plans that almost never work out is the marketing plan.  Many people I work with want to just dedicate an amount of money on a monthly basis to marketing and call the plan done. … Continue reading

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