Tag Archives: Marketing plan

Naming your product

  Many of my clients are creating a new product. Some of these clients are brand new companies and others are existing service providers who have recently developed a product. When you are a brand new company no matter what … Continue reading

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Partnerships – a guaranteed divorce

Many of the clients I advise are in partnerships.  It is a common situation.  Two or more people get together to solve a problem and the next thing you know a partnership is born.  If you listen to the first-time … Continue reading

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Let go or be dragged

    So the other day I was getting ready for yoga class when one of my classmates told us about something she saw on Facebook. Someone, I do not know who, posted “Let Go or Be Dragged” on their … Continue reading

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The business sayings of my father

I grew up the son of an entrepreneur. My father was Bill Colwell.  For anyone who was in Waterloo, Iowa in the early 70s you could not miss him.  He ran TV commercials on channel 7 every night for Schukei … Continue reading

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The paradox of a new idea

  Recently I drove by a closed restaurant.  It had been a steakhouse most recently. I thought about how tough it would be to compete against the other steak houses in the area and wondered if that was why it … Continue reading

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What can we learn from the Komen Foundation polarization

  In the aftermath of the controversy surrounding the Susan B. Komen foundation decision and the reversal of the same decision, perhaps the best thing we can all do is learn from the situation.  Regardless of the side you might … Continue reading

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The first 10 customers

It is inevitable that a new client will present his or her marketing plan, stating the market size and the percentage of the market they are going to gain.  The math may be good but the business plan is not.  … Continue reading

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My father’s sayings

Image via Wikipedia I grew up the son of an entrepreneur.  My father was Bill Colwell.  For anyone who was in Waterloo, Iowa in the early 70s you could not miss him.  He ran TV commercials on channel 7 every … Continue reading

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What your business culture says about your business

Ok, restaurants again.  As you can tell, I eat out – alot. I was at the local Applebees in Ankeny the other evening.  It is a favorite place of mine.  The food is good but not the reason I go … Continue reading

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Bumper tag and business: how to not get customers

I was getting on the interstate the other day.  The intersection I was at had a dual left turn lane and a two-lane on-ramp. I am in the left lane with some cars behind me. Suddenly, a very large four … Continue reading

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Make the customer’s life easier – Tell them the price!

Price gets in the way of doing business. For those who have sold for a living, you could probably each write a book about getting around the price issue. Yet for most businesses this is a self-inflicted wound. Today, the … Continue reading

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New owners are at a disadvantage…don’t make it worse

It is truly a disadvantage to be a new business owner. To start with, you are an unknown to most potential customers.  You probably do not have a long list of referral accounts or a line of customers out your … Continue reading

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Business Plan Financial Modeling of channel marketed products

When your product sells through a channel, there are several options for modeling the revenue.  For the most part, if your product is sold to a channel partner who then resells the product to the end customer, you will want … Continue reading

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Paying Commissions in a Start-up. Should You?

Should you pay commissions in a start-up?  The simplest answer is yes.  There are, of course, many things to keep in mind.  Here are a few: Decide early on if you will commission sales to existing customers or just new … Continue reading

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When Insanity Takes Over

Here are my top ten indicators that insanity has taken over in planning a startup business. 10 – The entrepreneur completes their answer to each question with “then BOOM, it happens!” 9   – “I can’t tell you my idea, it … Continue reading

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